« design samples
online ad campaigns
Creative lead on interactive ad campaigns for healthcare/pharmaceutical clients, including writing copy, design, and fine tuning files based on tech specs of server environment (e.g. DART, Pointroll). Campaigns often resulted in 200%-300% above average clickthrough rates.
site redesign
Mockup for redesign of Cutter Consortium site. Objective: Emphasize access to "brand-name" IT consultants ("Access to the Experts"). This was intended for use as a template in setting up a content management system. Here's the way the site looked at the time the redesign was submitted.
brochure design
Printed handout for clients/prospects interested in ICUReport, an online procedure documentation tool for medical residents
logo design
Logo for private hedge fund management company. See also other iterations in design process.
PDA interface design
Splash screen for PDA application for medical residents. Working within the confines of a PDA environment (2 color, no dither) create screen that suggested scope of application: intended for MDs in either an operating room or clinical setting, images used should be gender-inclusive.
