« banner campaigns

These samples of online advertising campaigns were implemented in major search engines as well as more specialized sites of general medical interest. In all cases copy had to written in accordance with strict regulatory and ethical guidelines, and imagery used in designs had to follow.

In all examples, different size files were produced that maintained the look and feel of the overall campaign but worked within strict size parameters of the server/network that handled the files on the backend.

MSActiveSource.com is a site for multiple sclerosis patients and caregivers. Its operating expenses are provided by the manufacturer of an MS drug. Our task in designing these campaigns was to increase traffic to the site.

Click on any banner below to view it separately in an empty window.

Skyscraper version (120 x 600) | Sidebar version (120 x 240)

PsoriasisSupport.com is a site designed for people who suffer from psoriasis. The banners selected below are from a larger campaign where two versions of each banner ran. The ads would use the same imagery, and the copy would be similar, but one would mention a new psoriasis treatment by name (the branded version), and the other would not.

Branded version