« Liberty Tax

Liberty Tax borrowed on its own idea of a dancing Statue of Liberty to benefit the March of Dimes in its user-generated content site LibertyDanceforBabies.com.

Photos and videos of dancing babies were entered in a contest for weekly prizes, leading up to a grand prize.

Over the course of the contest, several emails were sent to participants to relay the status.

Role:

Lead front-end site and email developer

Skills/tools used:

.NET master pages, jquery, YouTube integration

URL

http://LibertyDanceForBabies.com