« American Cancer Society

ChooseYou.com was a site sponsored by the American Cancer Society. Its purpose is to encourage women, who often serve as primary caregivers for others, to choose to devote time to themselves in order to accomplish goals.

The site enables users to solicit sponsors in support of their stated goals. The site also features targeted, categorized content that provides background information on the health benefits of suggested goals.

The benefits were twofold: the users could accomplish objectives they might not have otherwise, and the American Cancer Society could collect funds on successful completion of the users' goals.

Role:

Lead front-end developer

Skills/tools used:

Nested .NET master pages, jquery

URL

http://chooseyou.com